About us

Our values

Human first

We value the people we are building for, and the people doing the building. Good work starts with genuine care.

Close to the work

We believe you can’t solve a problem you don’t really understand. We stay near the work, ask questions others skip past, and resist the urge to abstract too early.

Honest over comfortable

We say the difficult thing when it needs saying. That applies to how we challenge briefs, how we give feedback, and how we talk about what’s working and what isn’t.

Making things real

We’re here to build things, and we measure ourselves by what gets built and used, not what gets presented and filed away.

Curious by default

We start with questions, not answers. We ask why, follow the thread, and stay open to being wrong.

What it’s like to work at Good Machine

“GM has a real family feel. Slightly chaotic, mildly feral, but supportive.

I appreciate having the freedom to do what I think is right and approach the work in the most efficient way possible, rather than having to stick to an overly formal or dogmatic process. We just do the needful.

What sets GM apart: smart, experienced, talented people who care about making a difference.

Our credentials

ISO 27001

Our ISO 27001 certification means our approach to protecting client and company data — from access control to incident response — is independently audited against the international information security standard, so you can trust that we’re keeping sensitive information safe.

Cyber Essentials Plus

Cyber Essentials Plus is a UK Government-backed certification that independently verifies our technical defences against the most common cyberattacks, giving clients confidence that our day-to-day security has been tried and tested.